Seniorlink Unveils Brand Refresh and Introduces Technology Platform, Vela

Innovative Caregiving Company Reveals New Web Experience for Caregivers

JUNE 2, 2016 – BOSTON – Today, Seniorlink, Inc., an innovative caregiving company, renewed its mission with a promise: to stand with the Caregiver Nation. With more than 60 million caregivers delivering more than $500 billion in care across America, it is time that these caregivers receive the support and recognition they deserve.

Seniorlink was founded 15 years ago to support the most important member of the care team, the caregiver, who supports elders and individuals with disabilities. “Caregivers need our commitment to match theirs,” said Tom Riley, CEO of Seniorlink. “At Seniorlink, we celebrate caregivers for their selflessness and dedication. Caregivers are the silent heroes, carrying out a daily mission of compassion, hope and assistance. Our new branding and website will better serve the invaluable work of the caregiver community by providing innovative resources and insights as caregivers fulfill their vital role in the lives of loved ones.”

Seniorlink created a common visual identity across all of its entities, launching refreshed branding for Seniorlink, its in-home care brand, Caregiver Homes and its new technology platform, Vela.  The Seniorlink brand is rooted in the relationships built with the thousands of caregivers and families served over 15 years. Caregivers’ commitment to and compassion for their families are highlighted in this video, which is also available on the new Seniorlink website.

Riley continued, “As a Massachusetts-based company helping caregivers across the nation, we recognize the toll of caregiving for a loved one. We bear witness to the fact that family caregivers are the reason that those with complex needs are able to remain at home. We are continually impressed by what caregivers do – improving quality of life for their loved ones while working with care partners to help manage healthcare outcomes and costs. Now more than ever, we must innovate to provide these trusted family members with more consistent support and targeted resources.”

Through Caregiver Homes, Seniorlink has reached thousands of caregivers across the nation in six states where the brand is available. “Reaching thousands was never our mission – it’s about reaching the millions of caregivers who need support,” said William McIvor, EVP, Business Development, Seniorlink.  “That is why we are excited to announce that we are releasing our Vela platform to the market.”

Vela is a transformative technology that connects care partners – managed care, accountable care organizations (ACOs) and providers in the ecosystem – directly with caregivers to provide coaching, insights and support, helping them coordinate and deliver care with confidence. Vela is currently in the hands of caregivers in several states, seeking their feedback. This innovative platform allows Seniorlink to use point-of-care technology to scale proven care protocols and community-based insights gained from fifteen years of serving caregivers of the most costly, most complex, most vulnerable patients across the nation. 

To learn more about Vela and sign up for information on the public beta, please visit:

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About Seniorlink, Inc. 
For over 15 years, Seniorlink has pioneered solutions for caregivers across the nation, helping them provide their loved ones with the highest quality care. Seniorlink’s unique in-home care solution, Caregiver Homes, dedicates experienced care teams to work alongside caregivers and their families, offering coaching and support at every step. This model, known as Structured Family Caregiving, was the first home and community-based service in the nation to receive the National Committee for Quality Assurance’s (NCQA) highest level of Accreditation for Case Management.

To move from supporting thousands to millions of caregivers, Seniorlink has developed Vela, a caregiving platform that brings compassion to technology and assists caregivers as they navigate the complex and sometimes overwhelming world of caregiving. Vela transforms the caregiving experience by connecting care partners directly with caregivers to provide them with the coaching and insights they need along their journey, ultimately improving outcomes and lowering costs for their most complex, vulnerable members. To learn more, go to and follow on Twitter @SeniorlinkInc.

Media Contacts:

Laurie Gillis, Seniorlink,, 978-655-9089

Theresa Masnik, SHIFT Communications,, 617-779-1871