Seniorlink Gains Two Senior Leaders to Drive Continued Growth in Its Family Caregiving Services

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Seniorlink is pleased to announce that Bob Creamer has assumed the role of EVP and Chief Operating Officer and Bill McIvor is the company’s new EVP and Chief Development Officer.

Seniorlink, which supports families with an intensive care management model known as Structured Family Caregiving, has added two senior leaders in new roles within its management team. Seniorlink is pleased to announce that Bob Creamer has assumed the role of EVP and Chief Operating Officer and Bill McIvor is the company’s new EVP and Chief Development Officer.

Bob Creamer has thirty years of experience in healthcare services. He was most recently the Chief Executive Officer of Loving Care Agency, one of the country’s leading providers of home health care to medically complex children. Prior to that he spent a decade at Gentiva, where he was responsible for a number of operating divisions, including CareCentrix, a $300M managed care outsourcing entity. Based on his experience leading high growth, multi-state health services organizations, Bob will lead the growth of Seniorlink’s Caregiver Homes, which provides Structured Family Caregiving in four states today.

Bill McIvor has been a leader in various healthcare organizations for twenty-seven years. Most recently Bill was a senior executive at Novasom, a unique organization serving patients exhibiting sleep disordered breathing, including obstructive sleep apnea. Previously, he was an SVP for iHealth, a leading provider of cost containment solutions to health plans. He was the EVP for Accordant Health, a disease/case management company serving health plans, employers and third party administrators. He has also operated health plans while at Oxford Health. Bill’s experience leading health plans and serving plans with innovative solutions will enable Bill to lead Seniorlink in developing and selling solutions for health plans including Structured Family Caregiving through Caregiver Homes.

“We are very pleased to attract such experienced leaders to our team, especially at this moment in our growth and development as an organization,” said Seniorlink President and CEO Tom Riley. “With a combined experience approaching sixty years, we are most fortunate that they chose us for the next chapter in their careers.”

About Seniorlink 
Seniorlink, Inc. offers expertise in managing care for elders and people with disabilities. In addition to its innovative service model, Structured Family Caregiving (SFC), delivered through its multi-state provider agency Caregiver Homes, Seniorlink offers expertise to States and Managed Care organizations in managing high quality and cost-effective, long-term care services.

Caregiver Homes provides a unique, long-term care service model called Structured Family Caregiving (SFC), recognized in Indiana as Structured Family Caregiving, Ohio as Adult Family Living, in Massachusetts as Adult Foster Care, and RIte @ Home in Rhode Island. The organization, a wholly owned subsidiary of Boston based Seniorlink, Inc., is dedicated to helping elders with complex medical conditions and people with disabilities live with dignity and independence in their communities. Caregiver Homes employs highly qualified professionals and specially designed communication technology to empower family and community members to provide extremely effective, high-quality care at home while being paid for their commitment. The program was launched in 2005 and currently serves over 2,000 consumers.

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